The Surprising Disconnect Job Searches vs. Descriptions

The Surprising Disconnect Job Searches vs. DescriptionsThe Surprising Disconnect Job Searches vs. DescriptionsAs you might imagine, being in the business of hosting listings that are perused daily by millions of job-seekers, we here at SimplyHired come across quite a few searches and corresponding search strategies. This insight helps make us well situated to point out a glaring fact to would be recruiters and hiring managers youre doing it all wrongThat may be a bit of an overstatement, but it turns out that there is a surprising disconnect between what candidates are searching and what listings are, well, listing. Read on to delve further into the surprising disconnects we discovered between job searches and descriptions.Healthcare Searches by Job SeekersOne prime example is based in a fairly common job title and corresponding candidate search. Those looking for support roles in hospitals, doctor offices and other medical service industries most often use the term nurse in their se arch. Variations thereof are close seconds such as nurse practitioner, registered nurse, and nurse assistant. Specific subfields of nursing get some love, but not as much as youd expect. Modifiers such as dental, psychiatric, and ultrasound are fairly low on the list.Healthcare Job DescriptionsNow for a look at the corresponding job listings from a sample currently available on SimplyHired.com. The most popular words in job listing titles on the sight are terms such as care, health, patient, medical and experience. Unlike in the nursing job search above, the listings tend to have a much higher percentage of industry-specific tags. Procedures, management, pediatric and the like come in at 2-3 times the rate of usage as job seekers are inputting. Additionally, healthcare jobs frequently are looking for billing experience which doesnt even register on our list of top job seeker terms.The Bottom Line on Matching Descriptions to SearchesThis data has a ton to communicate with savvy hirin g managers looking to attract the best and most relevant talent. Avoid job titles in your listings that vary too much from the standard and traditional. Healthcare support professional may sound prestigious, but a nurse wont be looking for those terms in their job hunt necessarily. Additionally, consider leading with a generic title and breaking down in the description the specific skills youre looking for such as x-ray or orthopedic to get your listing in front of as many relevant candidates as possible.You dont necessarily have to use the exact same phrases as job seekers are targeting in order to locate talent, but it helps to be in the same ballpark and understand how qualified candidates think when theyre searching for a new position. As a hiring manager or recruiter, youre in the business of locating talent so it only makes sense that you would adjust and fine-tune your approach in order to maximize your success.